Greta Keenan is Head of Summit at GESDA, where she leads the design and delivery of GESDA’s annual flagship event, which convenes more than 1,000 leaders from business, government, academia and civil society over two days in Geneva each October. She uses her decade of experience as a science communicator to curate a programme that inspires, engages and shapes how decision-makers interpret, prioritise and act on the scientific breakthroughs over the next 5, 10 and 25 years. The 2026 Anticipation Summit will be her third at the helm.

Prior to joining GESDA, Greta spent nearly five years at the World Economic Forum, where she led strategic impact and communications for the Centre for the Fourth Industrial Revolution and curated the science and technology programme for the Annual Meeting in Davos. Earlier roles include working as a science communicator at the Francis Crick Institute in the UK and the Okinawa Institute of Science and Technology in Japan, and as a journalist at New Scientist. She holds a BA in Biomedical Sciences from the University of Oxford and an MSc in Science Communication from Imperial College London.